Do you meet clients in person in Casablanca?

Yes, for kickoff and strategy sessions. Day-to-day work runs through your portal so nothing depends on catching each other by phone.

What do Casablanca businesses typically spend?

Local service businesses often start around 6 000 MAD monthly management plus 3 000 to 6 000 MAD media. Ambitious e-commerce brands usually run well above that.

Do you work in Darija?

Yes — Darija, Arabic, French and English across ads, content and customer conversations.

Can you take over an account another agency built?

Yes, starting with an audit so you know what is worth keeping before we change anything.

Casablanca

Creative and digital marketing agency in Casablanca

Brand strategy, content and performance marketing for Casablanca businesses in retail, food, real estate, health, services and e-commerce.

Tell us what you need See the work

In short

Spotlight Adz works with Casablanca brands on identity, paid advertising, content production, websites and lead follow-up, with reporting that includes WhatsApp, calls and in-store sales.

Casablanca is the most competitive advertising market in Morocco. Ad costs are higher, buyers compare more, and a weak offer gets punished quickly. That means the work has to be sharper: clearer positioning, better creative, and tracking honest enough to tell you which neighbourhoods, languages and offers actually convert.

We work with Casablanca brands on the full path — identity, content, paid media, site and automated follow-up — and we treat WhatsApp, phone calls and walk-ins as real conversions, because in this city they usually outweigh online checkouts.

You deal with the people doing the work. No account-manager layer, no reports designed to hide a bad month.

7-figure MAD

In-store POS revenue tracked for a retail client (exact figures under NDA)

5-figure MAD

E-commerce revenue on the same brand's new platform (under NDA)

0 MAD ads

One client grown fully organically on the new platform, no ad campaigns yet

Casablanca

Local team, local market knowledge, trilingual output

The work, without the mystery.

Built for a crowded market

Positioning and offers designed to stand out where every competitor is bidding on the same keywords.

Offline counts

Calls, WhatsApp chats and store visits measured, not ignored because they are harder to track.

One team, one system

Brand, media, content and automation in a single workspace so nothing is lost between suppliers.

What we will hand over.

For retail & food

Local awareness and geo-targeted campaigns
Menu, product and interior content shoots
Google Business Profile and review strategy
Delivery-platform and WhatsApp ordering support

For services & B2B

Lead generation on Meta, Google and LinkedIn
Instant qualification and follow-up automation
Case-study and authority content
CRM and pipeline reporting

For e-commerce

Catalogue, feed and checkout optimisation
Cash-on-delivery confirmation flows
Creative testing at volume
Contribution-margin reporting

For real estate & health

Qualified enquiry campaigns
Trust-building brand and content work
Multilingual landing pages
Appointment booking flows

Useful answers before we start.

See how the pieces connect.

Marrakech

Hospitality, lifestyle and international audiences.

Rabat

Institutions, services and B2B.

Performance ads

How we run paid media.

Bring us the goal. We’ll help you find the right way to reach it.

Tell us what is changing in your business, what you have tried and what a good outcome would look like. A strategist will read it, ask what matters and come back with a practical next step.

Tell us what you are working on