Do you meet clients in person in Casablanca?

Yes, for kickoff and strategy sessions. Day-to-day work runs through your portal so nothing depends on catching each other by phone.

What do Casablanca businesses typically spend?

Local service businesses often start around 6 000 MAD monthly management plus 3 000 to 6 000 MAD media. Ambitious e-commerce brands usually run well above that.

Do you work in Darija?

Yes — Darija, Arabic, French and English across ads, content and customer conversations.

Can you take over an account another agency built?

Yes, starting with an audit so you know what is worth keeping before we change anything.

Casablanca

Creative and digital marketing agency in Casablanca

Brand, performance and AI-native marketing for Casablanca businesses — retail, food, real estate, health, services and e-commerce — run out of Morocco's commercial capital.

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In short

Spotlight Adz is an AI-native creative and marketing agency working with Casablanca brands on brand identity, paid advertising, content production, websites and automated lead follow-up, with reporting on real sales including WhatsApp, calls and in-store.

Casablanca is the most competitive advertising market in Morocco. Ad costs are higher, buyers compare more, and a weak offer gets punished quickly. That means the work has to be sharper: clearer positioning, better creative, and tracking honest enough to tell you which neighbourhoods, languages and offers actually convert.

We work with Casablanca brands on the full path — identity, content, paid media, site and automated follow-up — and we treat WhatsApp, phone calls and walk-ins as real conversions, because in this city they usually outweigh online checkouts.

You deal with the people doing the work. No account-manager layer, no reports designed to hide a bad month.

7-figure MAD

In-store POS revenue tracked for a retail client (exact figures under NDA)

5-figure MAD

E-commerce revenue on the same brand's new platform (under NDA)

0 MAD ads

One client grown fully organically on the new platform, no ad campaigns yet

Casablanca

Local team, local market knowledge, trilingual output

What you actually get

Built for a crowded market

Positioning and offers designed to stand out where every competitor is bidding on the same keywords.

Offline counts

Calls, WhatsApp chats and store visits measured, not ignored because they are harder to track.

One team, one system

Brand, media, content and automation in a single workspace so nothing is lost between suppliers.

Scope in detail

For retail & food

Local awareness and geo-targeted campaigns
Menu, product and interior content shoots
Google Business Profile and review strategy
Delivery-platform and WhatsApp ordering support

For services & B2B

Lead generation on Meta, Google and LinkedIn
Instant qualification and follow-up automation
Case-study and authority content
CRM and pipeline reporting

For e-commerce

Catalogue, feed and checkout optimisation
Cash-on-delivery confirmation flows
Creative testing at volume
Contribution-margin reporting

For real estate & health

Qualified enquiry campaigns
Trust-building brand and content work
Multilingual landing pages
Appointment booking flows

Questions people ask

Keep exploring

Marrakech

Hospitality, lifestyle and international audiences.

Rabat

Institutions, services and B2B.

Performance ads

How we run paid media.

Tell Spotlight AI what you need — get a scoped plan the same day.

Describe your brand and your goal in plain language. Spotlight AI drafts the brief, scope and indicative budget, and a human strategist reviews it before anything is sent back to you.

Talk to Spotlight AI