Will clients know they are talking to AI?

We never pretend otherwise. Instant replies are clearly assistant-handled, and anything sensitive or commercial is reviewed by a human before it sends.

Is our data used to train models?

No. Your workspace data stays scoped to your account and is not used to train third-party models.

Can the AI be tricked into saying something off-brand?

It is locked to your business context with prompt-injection protection and refuses out-of-scope requests. Client-facing output stays under human review.

Does it work in Darija?

Yes — Darija, Arabic, French and English, with tone calibrated per channel.

AI & automation

AI and automation for marketing teams — with a human accountable for every output

Lead follow-up, WhatsApp and email flows, content production support, reporting and internal operations automated inside one private workspace.

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In short

Spotlight Adz builds AI-assisted marketing operations — instant lead response on WhatsApp and email, automated follow-up, content and reporting support — inside a private workspace with human review. Builds typically start around 15 000 MAD plus a monthly operating fee.

Most businesses in Morocco do not lose leads because their ads are bad. They lose them because nobody answered on WhatsApp within an hour, the follow-up never happened and no one knows which leads went cold.

We build the automation layer that closes that gap: instant qualified replies, structured follow-up sequences, CRM hygiene, briefs and reports generated automatically, and dashboards that stay current without anyone updating a spreadsheet.

It runs inside your private Spotlight workspace. Client data stays scoped to your account, AI outputs are constrained to your brand and business context, and a human on our side is accountable for whatever goes out under your name.

What you actually get

Answer in minutes

Every inbound lead gets a relevant, on-brand reply immediately, day or night.

Nothing goes cold

Structured follow-up across WhatsApp, email and calls until there is an actual answer.

Private and constrained

Your data stays in your workspace, and the AI is locked to your business context — it cannot wander off-topic.

Scope in detail

Lead operations

Instant qualification on WhatsApp, email and forms
Routing to the right person with full context
Automated multi-step follow-up
Reactivation of old, cold leads

Marketing operations

Automated briefs, plans and calendars
Draft ad copy and content variants for review
Approval flows with a human sign-off
Auto-generated weekly performance reads

Internal operations

Quotes, agreements and invoices generated from a brief
Project and task creation from client conversations
Client-facing status updates without chasing
Searchable internal knowledge base

Governance

Scoped access per user and per client
Prompt-injection and off-topic protection
Full audit trail of AI actions
Human review on anything client-facing

How we run it

01
Map
We document how leads and work actually flow through your business today.
02
Automate
Highest-cost gaps first — usually response time and follow-up.
03
Guardrail
Scope, permissions, review steps and refusal behaviour set before anything goes live.
04
Operate
We run and tune it monthly, and report on what it saved or recovered.

Typical investment

Indicative ranges in Moroccan dirham, excluding 20% VAT and media spend. Your exact quote depends on scope, languages and volume.

Lead response

From 15 000 MAD build

Instant reply and follow-up across WhatsApp, email and forms, plus a monthly operating fee.

Marketing ops

From 30 000 MAD build

Content, reporting and approval automation wired into your workspace.

Full workspace

Quoted per scope

Quotes, agreements, invoicing, projects and client comms in one private system.

Questions people ask

Keep exploring

Performance ads

More leads for the system to work.

Web & product

Where the leads come in.

FAQ

How we work, priced and contracted.

Tell Spotlight AI what you need — get a scoped plan the same day.

Describe your brand and your goal in plain language. Spotlight AI drafts the brief, scope and indicative budget, and a human strategist reviews it before anything is sent back to you.

Talk to Spotlight AI