AI and automation for marketing teams — with a human accountable for every output
Lead follow-up, WhatsApp and email flows, content production support, reporting and internal operations automated inside one private workspace.
Spotlight Adz builds AI-assisted marketing operations — instant lead response on WhatsApp and email, automated follow-up, content and reporting support — inside a private workspace with human review. Builds typically start around 15 000 MAD plus a monthly operating fee.
Most businesses in Morocco do not lose leads because their ads are bad. They lose them because nobody answered on WhatsApp within an hour, the follow-up never happened and no one knows which leads went cold.
We build the automation layer that closes that gap: instant qualified replies, structured follow-up sequences, CRM hygiene, briefs and reports generated automatically, and dashboards that stay current without anyone updating a spreadsheet.
It runs inside your private Spotlight workspace. Client data stays scoped to your account, AI outputs are constrained to your brand and business context, and a human on our side is accountable for whatever goes out under your name.
The work, without the mystery.
Every inbound lead gets a relevant, on-brand reply immediately, day or night.
Structured follow-up across WhatsApp, email and calls until there is an actual answer.
Your data stays in your workspace, and the AI is locked to your business context — it cannot wander off-topic.
What we will hand over.
- Instant qualification on WhatsApp, email and forms
- Routing to the right person with full context
- Automated multi-step follow-up
- Reactivation of old, cold leads
- Automated briefs, plans and calendars
- Draft ad copy and content variants for review
- Approval flows with a human sign-off
- Auto-generated weekly performance reads
- Quotes, agreements and invoices generated from a brief
- Project and task creation from client conversations
- Client-facing status updates without chasing
- Searchable internal knowledge base
- Scoped access per user and per client
- Prompt-injection and off-topic protection
- Full audit trail of AI actions
- Human review on anything client-facing
A clear way from brief to launch.
- 01Map
We document how leads and work actually flow through your business today.
- 02Automate
Highest-cost gaps first — usually response time and follow-up.
- 03Guardrail
Scope, permissions, review steps and refusal behaviour set before anything goes live.
- 04Operate
We run and tune it monthly, and report on what it saved or recovered.
What to budget for.
Indicative ranges in Moroccan dirham, excluding 20% VAT and media spend. Your exact quote depends on scope, languages and volume.
Instant reply and follow-up across WhatsApp, email and forms, plus a monthly operating fee.
Content, reporting and approval automation wired into your workspace.
Quotes, agreements, invoicing, projects and client comms in one private system.
Useful answers before we start.
See how the pieces connect.
Bring us the goal. We’ll help you find the right way to reach it.
Tell us what is changing in your business, what you have tried and what a good outcome would look like. A strategist will read it, ask what matters and come back with a practical next step.
Tell us what you are working on