Are you really based in Martil?

Yes. Martil is our base, and we serve Tetouan, M'diq, Cabo Negro, Fnideq and Tangier from here, plus clients across Morocco and abroad remotely.

Do you work with small local businesses?

Yes — cafes, restaurants, rentals, clinics, salons, shops and small developers. Scope is sized to the business, and we will tell you if a budget is too small to produce a real result.

What should a seasonal business spend, and when?

Most of the budget belongs in the eight to ten weeks before and during the season, with a small always-on amount for reviews, Maps and resident offers the rest of the year.

Can you reach Moroccans abroad who come back in summer?

Yes. Diaspora audiences in France, Spain, Belgium, Italy, the Netherlands and Germany can be targeted separately, in the language they read most comfortably.

Which languages do you produce in?

Darija, Arabic, French and English as standard, which covers almost all customers on this coast.

Martil · our base

Marketing agency in Martil — our home base on the northern coast

Spotlight Adz is based in Martil. We work with businesses across Martil, Tetouan, Cabo Negro, M'diq and Fnideq, and we know exactly how brutal the seasonal swing here is.

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In short

Spotlight Adz is a creative and digital marketing agency based in Martil, Morocco, serving Martil, Tetouan, M'diq, Cabo Negro, Fnideq and Tangier. We handle brand identity, social media, paid advertising, content production, websites and AI-powered lead response, with campaigns planned around the northern coast's summer season.

Martil lives on a short, intense season. From late June to early September the town fills with Moroccan families, visitors from Tetouan and Tangier, and Moroccans living abroad returning for the summer. The rest of the year the same cafe, rental, clinic or shop is selling to a much smaller resident population. Marketing that ignores that rhythm wastes money in winter and misses the peak entirely.

Being based here means we plan around it. Campaigns are built to be loud and booking-driven before and during the season, and lean, reputation-building and resident-focused outside it. Content is shot in advance, in season, so you are not trying to film a full beach in November.

Because we are local you can meet us. We shoot on location in Martil and along the Tetouan coast, we sit with owners in their own space, and we speak Darija, Arabic, French and English — including the Spanish-influenced habits of buyers in this region.

What you actually get

Local and reachable

We are based in Martil. You can meet the people doing the work, in person, in the same week.

Season-aware planning

Budgets weighted to the summer peak, with a resident-focused plan for the quiet months.

Shot on location

Beach, cafe, apartment, clinic and shop content produced here, in season, ready to run all year.

Scope in detail

Local demand

Google Business Profile setup and optimisation
Google Maps and 'near me' visibility
Review generation and response
Local Meta, Instagram and TikTok campaigns

Seasonal campaigns

Pre-season booking pushes
Summer offers and event promotion
Diaspora targeting for returning families
Off-season retention and resident offers

Brand & content

Identity for cafes, rentals, clinics and retail
Trilingual signage, menus and print
On-location photo and short-form video
Reels and TikTok built for local discovery

Bookings & follow-up

WhatsApp-first enquiry handling
Instant AI reply and qualification
Booking pages for rentals and services
Reporting on calls, messages and visits

How we run it

01
Walk the business
We visit, see the space, the menu, the units or the clinic, and understand who actually walks in.
02
Fix local presence
Maps, profile, reviews and WhatsApp response before spending on ads.
03
Shoot in season
One production block that supplies content for the whole year.
04
Run the calendar
Loud in season, lean out of season, measured on bookings and walk-ins.

Questions people ask

Keep exploring

Tangier

The commercial and industrial market next door.

All Moroccan cities

Where else we work.

AI & automation

Answer every WhatsApp enquiry instantly.

Tell Spotlight AI what you need — get a scoped plan the same day.

Describe your brand and your goal in plain language. Spotlight AI drafts the brief, scope and indicative budget, and a human strategist reviews it before anything is sent back to you.

Talk to Spotlight AI