Brand identity design in Morocco, built to work in Arabic, French and English
Naming, logo systems, typography, packaging and full brand guidelines for Moroccan and international brands — designed trilingual from the first sketch, not translated afterwards.
Spotlight Adz builds trilingual brand identities for Moroccan and international brands: positioning, naming, logo system, typography, colour, packaging, social and ad templates, plus a written guideline. Typical timeline is three to six weeks depending on scope.
Most identity work in Morocco breaks the moment it has to live in three languages. A logo that reads well in Latin type falls apart in Arabic; a tone of voice written in French sounds stiff in Darija. We design brand systems that hold up across Arabic, French and English, on packaging, on a shop front, in a Reel and inside a paid ad.
Every identity we ship comes with the practical layer agencies usually skip: real templates, export-ready files, ad-safe layouts, and a written guideline your future suppliers, printers and freelancers can follow without asking us.
We work with founders directly. You see the strategic thinking before the visuals, so the identity is a business decision you can defend, not a mood board you were talked into.
The work, without the mystery.
We define who the brand is for, what it promises and how it sounds before a single visual is drawn.
Arabic, French and English lockups drawn together so the brand never looks improvised in one language.
Print-ready packaging, ad-safe crops, social templates and a guideline your suppliers can actually use.
What we will hand over.
- Market and competitor read for your category in Morocco
- Positioning statement and value proposition
- Audience profiles and buying triggers
- Verbal identity: naming, tagline options, tone of voice
- Primary logo plus Arabic and Latin lockups
- Typography and colour system with accessibility contrast checks
- Iconography, patterns and photography direction
- Packaging, signage and stationery applications
- Social templates for Instagram, TikTok and LinkedIn
- Ad-safe layouts for Meta, Google and YouTube
- Editable master files plus exported assets
- Written brand guideline in your working language
- Live walkthrough with your team
- Supplier and printer briefing notes
- Asset library inside your Spotlight portal
- Optional retained design support after launch
A clear way from brief to launch.
- 01Discovery
A working session on your business, margins, market and ambitions — not a questionnaire.
- 02Direction
Two or three distinct strategic territories, each with a visual sketch, so you choose a direction not a decoration.
- 03Build
The chosen direction is developed into a full system with applications on real touchpoints.
- 04Handover
Guideline, files and templates delivered in your portal, with a walkthrough for your team.
What to budget for.
Indicative ranges in Moroccan dirham, excluding 20% VAT and media spend. Your exact quote depends on scope, languages and volume.
Logo system, colour, type, basic guideline and social templates. Good for a first launch.
Positioning, naming, full visual system, packaging and a production-ready guideline.
Identity plus website, e-commerce or product interface designed together.
Useful answers before we start.
See how the pieces connect.
Bring us the goal. We’ll help you find the right way to reach it.
Tell us what is changing in your business, what you have tried and what a good outcome would look like. A strategist will read it, ask what matters and come back with a practical next step.
Tell us what you are working on