How long does a brand identity take?

Three to six weeks for most projects. A naming exercise or packaging range adds one to two weeks. Rush timelines are possible but we will say so honestly rather than quietly cut quality.

Do you design Arabic logotypes?

Yes. Arabic and Latin lockups are drawn in the same process so both feel like the same brand rather than a translation.

Yes. On final payment you own the identity and receive editable master files, not only flattened exports.

Can you refresh an existing brand instead of replacing it?

Often that is the smarter move. We audit what already carries equity — a colour, a mark, a name — and rebuild around it.

Brand identity

Brand identity design in Morocco, built to work in Arabic, French and English

Naming, logo systems, typography, packaging and full brand guidelines for Moroccan and international brands — designed trilingual from the first sketch, not translated afterwards.

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In short

Spotlight Adz builds trilingual brand identities for Moroccan and international brands: positioning, naming, logo system, typography, colour, packaging, social and ad templates, plus a written guideline. Typical timeline is three to six weeks depending on scope.

Most identity work in Morocco breaks the moment it has to live in three languages. A logo that reads well in Latin type falls apart in Arabic; a tone of voice written in French sounds stiff in Darija. We design brand systems that hold up across Arabic, French and English, on packaging, on a shop front, in a Reel and inside a paid ad.

Every identity we ship comes with the practical layer agencies usually skip: real templates, export-ready files, ad-safe layouts, and a written guideline your future suppliers, printers and freelancers can follow without asking us.

We work with founders directly. You see the strategic thinking before the visuals, so the identity is a business decision you can defend, not a mood board you were talked into.

What you actually get

Positioning first

We define who the brand is for, what it promises and how it sounds before a single visual is drawn.

Trilingual by design

Arabic, French and English lockups drawn together so the brand never looks improvised in one language.

Built for production

Print-ready packaging, ad-safe crops, social templates and a guideline your suppliers can actually use.

Scope in detail

Strategy

Market and competitor read for your category in Morocco
Positioning statement and value proposition
Audience profiles and buying triggers
Verbal identity: naming, tagline options, tone of voice

Visual system

Primary logo plus Arabic and Latin lockups
Typography and colour system with accessibility contrast checks
Iconography, patterns and photography direction
Packaging, signage and stationery applications

Activation kit

Social templates for Instagram, TikTok and LinkedIn
Ad-safe layouts for Meta, Google and YouTube
Editable master files plus exported assets
Written brand guideline in your working language

Handover

Live walkthrough with your team
Supplier and printer briefing notes
Asset library inside your Spotlight portal
Optional retained design support after launch

How we run it

01
Discovery
A working session on your business, margins, market and ambitions — not a questionnaire.
02
Direction
Two or three distinct strategic territories, each with a visual sketch, so you choose a direction not a decoration.
03
Build
The chosen direction is developed into a full system with applications on real touchpoints.
04
Handover
Guideline, files and templates delivered in your portal, with a walkthrough for your team.

Typical investment

Indicative ranges in Moroccan dirham, excluding 20% VAT and media spend. Your exact quote depends on scope, languages and volume.

Essential

18 000 – 35 000 MAD

Logo system, colour, type, basic guideline and social templates. Good for a first launch.

Complete

45 000 – 90 000 MAD

Positioning, naming, full visual system, packaging and a production-ready guideline.

Brand + platform

From 120 000 MAD

Identity plus website, e-commerce or product interface designed together.

Questions people ask

Keep exploring

Performance ads

Turn the new identity into campaigns that sell.

Web & product

Site and store built on the same system.

Casablanca

How we work with Casablanca brands.

Tell Spotlight AI what you need — get a scoped plan the same day.

Describe your brand and your goal in plain language. Spotlight AI drafts the brief, scope and indicative budget, and a human strategist reviews it before anything is sent back to you.

Talk to Spotlight AI