Can you reduce our dependence on booking platforms?

That is usually the core objective: build brand demand, capture it on your own site, and make direct booking the easiest option.

Which languages do you produce in?

Arabic, Darija, French and English as standard, with other languages arranged when a market justifies it.

Do you shoot on location?

Yes. Crews shoot in Marrakech and across the south regularly.

Do you work with small riads as well as hotels?

Yes, with scope sized to the property. We will tell you if a budget is too small to produce a real result.

Marrakech

Marketing agency in Marrakech for hospitality, lifestyle and international brands

Riads, hotels, restaurants, wellness, retail and experience brands marketed to Moroccan, European and American audiences — in the language each one books in.

Tell us what you need See the work

In short

Spotlight Adz markets Marrakech hospitality, wellness and lifestyle brands to Moroccan, European and US audiences with direct-booking funnels, multilingual paid media and on-location content production.

Marrakech sells to several markets at once. A riad may take bookings from Paris, London, New York, Casablanca and the Gulf in the same week, each with different expectations, price sensitivity and booking behaviour. One campaign in one language leaves most of that on the table.

We build segmented brand and campaign systems: direct-booking funnels that reduce dependence on platforms, content that shows the experience honestly, and paid media split by market, language and season.

Seasonality is planned for rather than reacted to — shoulder-season demand, Ramadan, European holidays and event peaks all sit in the calendar before the year starts.

The work, without the mystery.

Direct bookings

Funnels and offers designed to win the booking before an OTA takes its cut.

Market by market

Separate creative and messaging for French, English, Arabic and Gulf audiences.

Content on location

Photo and film crews shooting property, food and experience content in Marrakech.

What we will hand over.

Brand

Positioning for international and local guests
Identity and print for property and packaging
Photography and film direction
Menu, signage and guest-facing collateral

Demand generation

Meta, Google and TikTok campaigns by market
Multilingual booking landing pages
Retargeting for abandoned enquiries
Seasonal and event campaign calendar

Content

Property, room and food shoots
Short-form video for Instagram and TikTok
Guest-experience storytelling
Creator and influencer collaborations

Operations

WhatsApp and email enquiry automation
Review generation and reputation management
Booking-engine and CRM tracking
Revenue-focused monthly reporting

Useful answers before we start.

See how the pieces connect.

Content & film

Production for hospitality brands.

Casablanca

Commercial and retail market.

Web & product

Direct-booking sites.

Bring us the goal. We’ll help you find the right way to reach it.

Tell us what is changing in your business, what you have tried and what a good outcome would look like. A strategist will read it, ask what matters and come back with a practical next step.

Tell us what you are working on