What ad budget do I need to start?

For a local service business, 3 000 to 6 000 MAD per month in media can produce learnings. For e-commerce aiming to scale, 15 000 MAD and up per month gives the platforms enough data to optimise.

Can you track WhatsApp conversations as conversions?

Yes. Click-to-WhatsApp campaigns are tracked with unique parameters, and qualified conversations can be sent back to the ad platforms as conversion events.

Do you handle cash on delivery e-commerce?

Yes, including confirmation flows, delivery-rate reporting and treating delivered revenue rather than orders as the real number.

Is there a lock-in contract?

We work on a three-month initial period, because tracking plus creative learning rarely pays off faster than that, then month to month.

Performance marketing

Performance advertising in Morocco: Meta, Google, TikTok and Snapchat run on real numbers

Paid media managed against revenue, not impressions — with cash-on-delivery, WhatsApp and in-store realities of the Moroccan market built into the setup from day one.

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In short

Spotlight Adz manages Meta, Google, TikTok and Snapchat campaigns for brands in Morocco and MENA, with tracking built for WhatsApp, cash on delivery and in-store sales. Management typically starts around 6 000 MAD per month plus media spend.

Advertising in Morocco does not behave like advertising in Europe. A large share of demand converts on WhatsApp or over the phone, cash on delivery still drives e-commerce, and a lot of purchase intent ends in a physical shop. If your tracking only counts website checkouts, your ad accounts are optimising towards the wrong half of your business.

We instrument the full path first: pixel and server-side events, WhatsApp click tracking, call tracking, offline and POS conversions where possible. Then we buy media against the numbers that actually move your bank balance.

You get a live dashboard, a weekly written read of what happened and why, and creative that keeps refreshing — because in this market creative fatigue, not bidding, is what usually kills a campaign.

What you actually get

Tracking that matches reality

Server-side events, WhatsApp and call tracking, offline conversions — so the platforms learn from real sales.

Creative on a cadence

New hooks, statics and short video every cycle, because fatigue is the real cost driver here.

Open reporting

Live dashboard plus a plain-language weekly read: what we spent, what it returned, what changes next.

Scope in detail

Setup

Account, pixel and conversions API audit or build
WhatsApp, call and form tracking
Catalogue and feed setup for e-commerce
Audience, exclusion and geo structure for Moroccan cities

Media management

Meta, Google, TikTok, Snapchat and YouTube buying
Structured testing of audiences, offers and placements
Budget pacing and bid strategy management
Landing page and offer recommendations

Creative

Monthly ad concepts in Darija, Arabic, French or English
UGC-style short video and motion statics
Hook and angle testing library
Product photography direction where needed

Reporting

Live performance dashboard in your portal
Weekly written read and next actions
Monthly strategy call
Blended CAC, ROAS and contribution view

How we run it

01
Audit
We look at your accounts, tracking and past creative before promising anything.
02
Instrument
Tracking is fixed first. Buying media on broken data is how budgets disappear.
03
Launch
A deliberately simple structure, a clear offer and a first creative batch built to learn fast.
04
Compound
Weekly creative and offer iteration, scaling only what proves out on contribution.

Typical investment

Indicative ranges in Moroccan dirham, excluding 20% VAT and media spend. Your exact quote depends on scope, languages and volume.

Single channel

6 000 – 9 000 MAD / month

One platform, monthly creative batch, weekly reporting. Plus media spend.

Multi-channel

12 000 – 25 000 MAD / month

Two to four platforms, full tracking, larger creative volume, strategy calls.

Growth partner

From 30 000 MAD / month

Media, creative studio, CRO and lifecycle marketing run as one team.

Questions people ask

Keep exploring

AI & automation

Automate follow-up on every lead the ads produce.

Content & film

The creative engine behind the campaigns.

Real results

What this looks like in practice.

Tell Spotlight AI what you need — get a scoped plan the same day.

Describe your brand and your goal in plain language. Spotlight AI drafts the brief, scope and indicative budget, and a human strategist reviews it before anything is sent back to you.

Talk to Spotlight AI